- Balance structure and flexibility: Encourage structure and process through alternative techniques that support marketers’ strategic, creative and visual capabilities
- Integrate and complement: Integrate project deliverables that complement existing campaigns across various departments
- Demonstrate value: Emphasize early wins to gain acceptance and momentum throughout the organization
Marketers may register for the complimentary webinar at http://www2.pardot.com/leadstorevenue.The news of the webcast follows ExactTarget’s October acquisition of business-to-business marketing automation provider Pardot, a move that extended ExactTarget’s ability to serve both business-to-business and business-to-consumer marketers worldwide. Pardot enables marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Featuring certified integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM and SugarCRM, Pardot powers lead nurturing and lead scoring to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. About ExactTarget ExactTarget is a leading global provider of cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget’s suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in North America, Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com .