ROCHESTER, N.Y., Feb. 15, 2013 /PRNewswire/ -- Today, Bio-Optronics proudly launched its newly-redesigned corporate website: www.bio-optronics.com. After several months of hard work and planning, Bio-Optronics unveiled its new website. The launch was scheduled to coincide with the official beginning of the Bio-Optronics 2013 trade show season, offering people an updated resource to begin the year. The website offers a modern and streamlined look, providing users with an unparalleled user experience. Along with the new aesthetics, comes more intuitive navigation which allows users to quickly and easily find the exact information that is desired. The website offers a pleasing feel by encompassing imagery reflecting Bio-Optronics' personality and values. Clearly organized product families allow for greater understanding of each product and help users select the best product for their organization. Bio-Optronics has eliminated bulk pages and makes it easier for users to access valuable information in just a few clicks. A heavy focus was put on ensuring that the website navigation is clear, concise and sends users exactly where they want to go. Giving users access to information quickly helps to eliminate stress caused by convoluted site navigation and makes the makes the overall visit to the website more relaxed. The Bio-Optronics website is a fantastic resource for healthcare professionals ranging from doctors to coordinators to administrators and support staff. The newly-redesigned website provides crucial information about clinical trial management systems (CTMS), physician scheduling, workflow management and patient ID and safety systems. Users have access to product information and features, case studies, customer feedback and videos of the software's functionality. "When we started this project, we had two goals in mind," explained Dan Kerpelman, President and CEO of Bio-Optronics. "We set out to create a highly user-friendly resource for healthcare professionals and to update the look and content of the website to better reflect who Bio-Optronics is and what we do. We believe that we were able to meet those goals, providing visitors with a true reflection of our products and company as a whole." Other innovations include faster loading speeds and smooth transitions between site content. Users can easily contact Bio-Optronics regarding a variety of topics ranging from demonstration requests to customer support and training requests.