By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- It is a victory for common sense. Tracking the trading behavior of company executives, directors and large shareholders in the stocks of firms they're registered in as "insiders" has proven to be profitable, according to both academic studies and (more importantly) the experience of professional investors.

Below are lists of the top 10 mainly open-market insider purchases and sales filed at the Securities and Exchange Commission Thursday, Feb. 14 as ranked by dollar value. Please note, however, that these are only factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction, and, frankly, often not even the most important metric that determines if an insider transaction is significant.

At, we find new investment ideas just about every day using these and more intricate insider screens to determine where we should focus our subsequent fundamental and technical analysis. And while stocks don't (or shouldn't) move up or down based on insider activity alone, insiders tend to be good indicators of when real stock-moving events like earnings surprises, corporate actions, and new products may be in the offing.

So use these regular Top Insider Trades columns as the initial research tools they are meant to be, and click the links in the tables to analyze a company's or insider's full insider history. Also feel free to contact us with any questions on our proprietary insider data, and how it is best analyzed.
Murphy Oil (MUR) Deming Claiborne P DIR 80,000 4,827,425
Atlas Financial (AFH) Magnolia Capital BO 460,000 2,691,000
Genomic Health (GHDX) Baker Felix DIR,BO 52,000 1,480,987
Wet Seal (WTSLA) Goodman John D CEO 218,056 649,377
Support.Com (SPRT) RGM Capital BO 150,000 615,000
Guidance Sftw (GUID) RGM Capital BO 59,680 586,500
Carmax (KMX) Gangwal Rakesh DIR 10,000 392,200
Opko Health (OPK) Frost Phillip MD CEO,CB,BO 20,000 133,335
Life Partners (LPHI) Ballantyne Tad M DIR 33,708 132,580
Pennantpark FR Cap (PFLT) Penn Arthur H CB,CEO,FO 7,710 107,588
Source: Insider Insights
Google (GOOG) Page Lawrence CEO,DIR,BO 20,835 16,341,570
Mastercard (MA) Mastercard Fdn BO 23,741 12,353,007
Roadrunner Trans (RRTS) Eos Capital BO 400,000 8,400,000
Goldman Sachs (GS) Sherwood Michael S VCB 50,000 7,601,310
Estee Lauder (EL) Grat Trust W Lauder TT,BO 100,000 6,274,500
Incontact (SAAS) Enterprise Net BO 492,053 2,730,894
Consmr Prtf (CPSS) Levine Leichtman BO 293,934 2,573,564
Blackrock Kelso (BKCC) VA Retirement BO 242,361 2,554,425
Ixia (XXIA) Buckly Ronald W VP 115,400 2,441,242
Supernus Pharm (SUPN) Orbimed Advisors BO 302,183 2,281,045
Source: Insider Insights

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.

Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.