NEW YORK, Feb. 14, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Pet Population and Pet Owner Trends in the U.S.: Fish, Birds, Reptiles, and Small Animalshttp://www.reportlinker.com/p01095496/Pet-Population-and-Pet-Owner-Trends-in-the-US-Fish-Birds-Reptiles-and-Small-Animals.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Fish_and_Seafood There is a lot more to the pet industry than dogs and cats. While research into the human-animal bond tends to focus on the special relationship between people and dogs that has evolved over thousands of years, today's pet owners do not limit their connection with animals to dogs—or cats—alone. A wide range of other animals have found their way into the households and affections of pet lovers. American pet owners live in the company of 116 million fish, birds, small animals and reptiles. Fish tanks can be found in 7.2 million households and bird cages in 4.6 million households. Reptiles are pets in 1.8 million households. Tens of millions of adults—and their kids—enjoy the companionship of non-canines and non–felines. For example, 15.6 million adults reside in households with fish and 10.4 million take pleasure in the company of birds. Rabbits warm the hearts and engage the children of 2.5 million adults. These pet owners represent big business for the pet industry. They groom and board their birds, buy toys for their iguanas, purchase medications for their turtles, take their gerbils to the vet, light and decorate their fish tanks and, of course, buy food for all of the tens of millions of pets that they own besides their cats and dogs. The spending power of owners of pets other than cats and dogs has a significant impact on the bottom line of marketers and retailers of pet products and services. This all new Packaged Facts report shows why owners of pets other than dogs and cats represent a key segment for a pet industry beleaguered by the recession. After a noticeable recessionary slump, the report offers strong evidence that ownership of fish, birds and small animals is on the rebound. The report highlights how marketers can take advantage of an improving market and suggests what they can do to leverage the connection consumers have with these pets.