VICENZA, Italy, February 14, 2013 /PRNewswire/ -- As Apple reinterpreted mobile phones, i'm Watchhas reshaped watches. The really first smartwatch for iPhone and Android is made in Italy. In little less than two years, this smartwatch completely changed the watch concept creating a new market segment, new needs and a new business sector. It is protected by three revolutionary patents: Bluetooth tethering, Bluetooth Antenna in a metal case, and Smart Tethering. (Photo: http://photos.prnewswire.com/prnh/20130214/594801 ) No more "tick tack". No more simple telling a daytime and date, but rather also sending and receiving calls, checking with your favorite social networks, the stock exchange, or the local weather forecast. And why not? It can also be used to keep track of calories while practicing your best sport. That's about i'm Watch: the first smartwatch, ever in the world, by Manuel Zanella and Massimiliano Bertolini. In just two years, this smartwatch has turned the concept of traditional watches up-side-down fostering a new market segment, new needs and naturally, a very promising new biz. One of the most common and must-have items, used to time our daily life, has now become a precious companion. For the very first time in history, a "trivial" cult object has become "essential" or to put it in modern language: "smart". It is no longer a one-way relationship whereas the wearer checks the watch to get a piece of information. It is now a mutual "exchange" of information between the watch and its holder. This transformation of time-measuring concepts is the result from the work of two Italian inventors: Manuel Zanella and Massimiliano Bertolini, who fostered this extraordinary and unique technology. We can proudly say that this is a fully Made-in- Italy invention breaking through the wall of international markets. As Apple reinterpreted mobile phones a few years ago, i'm Watch has now reshaped watches.