TORONTO, Feb. 14, 2013 /CNW/ - In an early morning press conference at the opening of the Canadian International Auto Show in Toronto, the Honda Accord Sedan was declared the 2013 Canadian Car of the Year (CCOTY) by the Automobile Journalists Association of Canada (AJAC). " We are extremely proud to see the Accord recognized by so many of Canada's top journalists as Canadian Car of the Year and we thank AJAC for this great honour," said Takashi Sekiguchi, President and CEO, Honda Canada . "The Accord is one of our most important vehicles, so we're thrilled to receive the great feedback that we're continuing to raise the bar in the family car category." The Honda Accord Sedan was also the winner of the "Best New Family Car (under $30,000) class. Eleven "Best New" category winners were eligible to compete for the top honours of being either overall Canadian Car of the Year or Canadian Utility Vehicle of the Year. The category winners were announced last October during the association's annual vehicle evaluation event known as "TestFest." Eighty of Canada's top automotive journalists spent four intensive days in Niagara-on-the-Lake conducting back-to-back comparative testing of 180 "all new" or "significantly new" 2013 vehicles. This was no easy task. Their vote results were determined from more than 40,000 individual data points established in the testing program. And, before submitting their ballots, the AJAC journalists completed almost 2,000 individual road-tests during TestFest, comparing vehicles back-to-back on the same roads under the same conditions. These tests were conducted as part of AJAC'S mission to serve consumers by providing them with factual, objective information, versus just personal opinion. Shell Canada is the official fuel supplier of the event The journalists' vote results were then compiled on-site by the international accounting firm KPMG and kept confidential even from AJAC until the winners' press conference today.