Keurig Vue Brewer Named Edison Awards Finalist

Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, today announced the Keurig® Vue® Brewing System has been named a 2013 Award Finalist by the internationally renowned Edison Awards™. The Keurig® Vue® is a Finalist in the consumer packaged goods beverage preparation category, one of twelve categories honored by the Edison Awards. The distinguished awards symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring creative minds to remain in the forefront of innovation, creativity and ingenuity in the global economy.

“More than any year, this year's slate of Finalists demonstrate the enormous value of teamwork, experimentation, consumer focus, market awareness and game-changing success,” said Frank Bonafilia, Edison Awards’ executive director. “It’s exciting to see companies like GMCR and its Keurig® Vue® Brewing System continuing Thomas Edison’s legacy of challenging conventional thinking.”

“We are deeply honored to be named a finalist in such a prestigious award program saluting the best of innovation,” said Michelle Stacy, president of GMCR’s Keurig business unit. “The Keurig® Vue® brewing system represents the most advanced system in Keurig’s single-serve beverage delivery and is a great example of GMCR’s commitment to delivering sustained innovation. By adding features that allow consumers to brew what they love the way they love it – stronger, bigger and hotter – we’ve further enhanced consumer choice and we believe broadened the appeal of the Keurig® Single Cup Brewing System. ”

The ballot of nominees for the Edison Awards is judged by more than 3,000 senior business executives and academics from across the nation whose votes acknowledge the Finalists’ success in meeting the award criteria of Concept, Value, Delivery and Impact. The Panel includes members of the Marketing Executives Networking Group (MENG), the American Association Advertising Agencies (4As) the Chief Marketing Officer Council (CMO), the Design Management Institute (DMI), the American Productivity & Quality Center (APQC) the American Society of Mechanical Engineers (ASME) and the Association of Technology Management & Applied Engineering (ATMAE). Also on the Panel are hundreds of past Edison Award winners, marketing professionals, scientists, designers, engineers and academics.

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