A doctor may recommend CRESTOR ® (rosuvastatin calcium) when diet and exercise alone are not enough. In a clinical trial versus Lipitor ® (atorvastatin calcium), CRESTOR got more high-risk patients' LDL (bad) cholesterol to a goal of under 100 mg/dL.** In adults, CRESTOR, along with diet, is FDA approved to lower high cholesterol and slow plaque buildup in arteries as part of a treatment plan to lower cholesterol to goal. CRESTOR is not right for everyone, including anyone who is nursing, pregnant or may become pregnant, has liver problems, or has had an allergic reaction to CRESTOR. Please see additional Important Safety Information below.*Based on an online survey among 2487 US adults (each of the following markets: Connecticut, 305; Florida, 301; Indiana, 306; Mississippi, 361; North Carolina, 305; Pennsylvania, 302; Texas, 300; Washington DC, 307) ages 18 and older; conducted August 31-September 9, 2012. **In high-risk patients, per Treatment Guidelines, LDL (bad) cholesterol goal is <100 mg/dL. NOTES TO EDITORS About CRESTOR ® (rosuvastatin calcium) Tablets When diet and exercise alone aren't enough, adding CRESTOR can help. In adults, CRESTOR is prescribed along with diet to lower high cholesterol and to slow the buildup of plaque in arteries as part of a treatment plan to lower cholesterol to goal. Important Safety Information about CRESTOR ® (rosuvastatin calcium) Tablets CRESTOR is not right for everyone. Do not take CRESTOR if you are nursing, pregnant or may become pregnant; have liver problems; or have had an allergic reaction to CRESTOR. Your doctor should do blood tests to check your liver before starting treatment and if you have symptoms of liver problems while taking CRESTOR. Call your doctor right away if you have unexplained muscle pain or weakness, especially with fever; have muscle problems that do not go away even after your doctor told you to stop taking CRESTOR; feel unusually tired; or have loss of appetite, upper belly pain, dark urine, or yellowing of skin or eyes. These could be signs of rare but serious side effects. Elevated blood sugar levels have been reported with statins, including CRESTOR. The most common side effects may include headache, muscle aches, abdominal pain, weakness, and nausea. Memory loss and confusion have also been reported with statins, including CRESTOR. Tell your doctor and pharmacist about other medicines you are taking. Talk to your doctor about prescription CRESTOR.