Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that it has introduced its Westin brand to the heart of Birmingham, Alabama. The Westin Birmingham boasts an ideal location as the anchor of Uptown, the Birmingham Jefferson Convention Complex’s all-new entertainment district. The Westin Birmingham joins Sheraton Birmingham Hotel as Starwood’s second property at the BJCC. “We are proud to welcome The Westin Birmingham to the Birmingham Jefferson Convention Complex as part of our aggressive revitalization and expansion of the city’s new Uptown district,” said Birmingham Mayor William Bell. “Starwood’s world-class brands will drive even more business and leisure travelers to Birmingham’s new center for commerce and entertainment.” The opening of The Westin Birmingham is part of the continued expansion of the Birmingham Jefferson Convention Complex, the city’s leading sports, entertainment and convention center. The Westin Birmingham is adjacent to the new restaurants and nightlife venues in Uptown, as well as the sports arena and two performing arts theaters within the complex. The hotel is also close to numerous corporate offices, the Alabama Sports Hall of Fame, the University of Alabama-Birmingham and Birmingham-Shuttlesworth International Airport (BHM). “We are thrilled to partner with the city of Birmingham and Jefferson County to open yet another Starwood property in the heart of Birmingham, solidifying our leadership position in this dynamic market,” said Serge Rivera, Co-President of the Americas for Starwood Hotels & Resorts Worldwide, Inc. “On track to open its 200 th hotel in 2013, Westin is one of the most sought-after brands for new, upscale lifestyle developments in key markets across the Americas.” The Westin Birmingham features 294 luxurious rooms, state-of-the-art meeting facilities and the full suite of Westin signature amenities and services. The newly constructed hotel is an ideal venue for weddings, social galas and business functions, providing 7,000 square feet of meeting and banquet facilities equipped with the latest in meeting technology, plus an additional 2,500 square feet of pre-function space. Additional facilities include a full-service restaurant, a WestinWORKOUT® Gym and an outdoor pool.