Apple would thief loads of market share around the world. It might even save companies such as Dell ( DELL) and Hewlett Packard ( HPQ) from their pending deaths. It would be earth shattering. Of course, it will never happen. Shouldn't. Probably can't. But, the point here is that Apple is not a market share company. It's an aspirational brand with considerable social status. Apple needs to fight to hang on to that, not move in the opposite direction for no good reason. Like I said, make a statement by pulling its products from third-party retailers. We're not going to slum it like the rest of the world with cheap products in unimaginative, run-of-the-mill, drab and depressing consumer environments. Follow @rocco_thestreet -- Written by Rocco Pendola in Santa Monica, Calif.