The data also showed that men tend to make more calls at the beginning of the day whereas females prefer to make more calls after lunch. Recognizing such patterns, Taylor said, gives business owners a huge advantage in boosting customer conversions.“This gets you thinking more deeply about questions such as, ‘How should I structure my campaigns? Should I change my targeting methodology?’” Taylor said. “Understanding human behavior is game-changing knowledge.” To read more about the study, go to www.marchex.com/marchex-institute/2013/02/13/men_women_phone_calls. About Marchex: Marchex, Inc. delivers customer calls to businesses and analyzes those calls so companies can get the most out of their mobile advertising. Marchex supports its customers through a unique technology platform that has three primary components: (1) Call Analytics, which powers all of our advertising solutions, and allows partners to leverage data and insights that accurately measure the performance of mobile, online and offline call advertising; (2) Digital Call Marketplace, which annually connects millions of consumer calls to our advertisers from a range of mobile and online sources on a Pay For Call basis; and (3) Local Leads, a white-labeled, full-service digital advertising solution for small business resellers that drives quality phone calls and other leads to their small business advertisers. Marchex is based in Seattle. To learn more, please visit www.marchex.com.