EAST LANSING, Mich., Feb. 13, 2013 /PRNewswire/ -- Robert Bosch LLC is partnering with Michigan State University's College of Engineering to cultivate innovation and creativity in the next generation of engineers. A ribbon cutting on Feb. 11, 2013, marked the opening of the Innovation and Creative Thinking Theme Floor in Wilson Hall sponsored by Bosch. Speaking at the ceremony for Robert Bosch LLC were Maximiliane Straub, chief financial officer and executive vice president, controlling, finance and administration, and Charlie Ackerman, senior vice president of human resources. Representing MSU were President Lou Anna K. Simon and College of Engineering Dean Satish Udpa. Later in the evening, Straub, who is also vice president of the Bosch Community Fund, hosted a seminar featuring Mark Peters, director of engineering, Bosch Car Multimedia division, North America, who presented a lecture, "Innovation and Creative Thinking," to the greater MSU community. Peters provided an overview of Bosch and highlighted opportunities for career development, including student internships, available at the company. Bosch — a leading global supplier of technology and services in the areas of automotive technology, energy and building technology, industrial technology, and consumer goods — has become a corporate sponsor in the Engineering Theme Partnership program. Bosch and the Bosch Community Fund contributed $200,000 in support of the Michigan State University CoRe (Cornerstone and Residential) Experience. They join Consumers Energy/the Consumers Energy Foundation and GE Transportation as a CoRe Experience Theme Partner. Through the partnership, Bosch will be involved with both the academic and co-curricular activities of the CoRe Experience for first-year engineering students. The CoRe Experience is designed to engage engineering students early in their academic careers in experiential learning opportunities both inside and outside the classroom.