Apple Lowers Price, Adds Speed to MacBook Pro

NEW YORK ( TheStreet) -- Apple ( AAPL) lowered prices and upgraded the processor on its 13-inch MacBook Pro with Retina display barely four months after its launch in a move to make the technology faster and more affordable.

Apple, in a statement sent out Wednesday, said pricing for the 13-inch MacBook Pro with Retina display and 128 gigabytes (GB) of flash memory now starts at $1,499. A new 2.6-gigahertz (GHz) processor and 256 GB of flash starts at $1,699.

The Cupertino, Calif.-based firm introduced the 13-inch MacBook Pro with Retina display in October, priced from $1,699 for the 128 GB version. The 256 GB version, which contained a 2.5 GHz dual-core Intel ( INTC) Core i5 processor, started at $1,999.

The tech giant also updated other parts of its MacBook line. The 15-inch MacBook Pro with Retina display now features a faster 2.4-GHz quad-core processor and 16 GB of memory. The 13-inch MacBook Air with 256 GB of flash has been lowered to $1,399.

Apple sold 4.1 million of its Mac products during its recent fiscal first quarter, down from 5.2 million a year earlier.

Speaking at the Goldman Sachs Technology and Internet Conference on Tuesday, Apple CEO Tim Cook described the firm as more than a hardware company, emphasizing how the company's products open the door to additional software and services revenue.

Apple shares rose 0.6% to $470.47 on Wednesday.

-- Written by James Rogers in New York.

>To submit a news tip, send an email to: tips@thestreet.com.

More from Technology

Apple Doesn't Need to Hit the Panic Button on iPhone Pricing

Apple Doesn't Need to Hit the Panic Button on iPhone Pricing

Huawei CFO's Bail Case Reportedly Moves to Day 3 on Tuesday

Huawei CFO's Bail Case Reportedly Moves to Day 3 on Tuesday

Facebook Jumps on $9 Billion Buyback Plan, Bullish Note From Deutsche Bank

Facebook Jumps on $9 Billion Buyback Plan, Bullish Note From Deutsche Bank

Apple Stock Overcomes Trade Troubles to Post Gain on Monday

Apple Stock Overcomes Trade Troubles to Post Gain on Monday

Google CEO Sundar Pichai Heads to Capitol Hill on Tuesday; Here's What to Expect

Google CEO Sundar Pichai Heads to Capitol Hill on Tuesday; Here's What to Expect