GE Intelligent Platforms (NYSE: GE) today announced the launch of its online store dedicated to the company’s high performance control solutions. This new resource is designed for intuitive navigation to make it easy for customers to discover GE control solutions and purchase online or from their local GE Intelligent Platforms distributor. The online store enables customers to make those purchases anytime, anywhere in the world. The first release of the store is focused on the company’s latest breakthrough solutions, the PACSystems RXi Controller, the RXi Industrial PC and RSTi I/O systems. Approximately 180 products are available now on the store site, with GE Intelligent Platforms’ portfolio of automation products available by summer. The GE Intelligent Platforms store helps the Control Engineer discover and build their system with assistance from various tools. The “Build Your Product” feature guides the engineer through the process of laying out the optimal high performance control system for their project. “In today’s connected world, companies are buying differently,” said Bernie Anger, General Manager of GE Intelligent Platforms’ Control & Communications Systems division. “Their digital workforce, people we like to call ‘digital natives,’ are relying on the web to research products and, ultimately make purchase decisions, much like they do in their personal lives. This online store allows them to buy control solutions in the way they want to, and need to – on the web.” For customers that want to use the web as a research tool and continue to procure in traditional ways the GE online store quickly directs them to the GE partner best suited to provide on-premise assistance. The goal of the global store project was to provide a resource that is friendly for the user regardless of location, language or currency in the world. “The store also affords us an avenue to reach customers that we weren’t reaching by providing an easy way to work with us,” Anger continued.