AUSTIN, Texas, Feb. 13, 2013 (GLOBE NEWSWIRE) -- Bazaarvoice, Inc. (Nasdaq:BV), a leading social and e-commerce software company, today announced that it has completed the integration of Longboard Media, which was acquired in November 2012, into its Bazaarvoice Media business unit. Bazaarvoice also announced the creation of Bazaarvoice Media Labs, a research and development group focused on translating the company's audience reach, social content and market data into new products and services that can help advertisers to better target consumers and increase revenue through multiple online channels. The expansion of Bazaarvoice Media strengthens the company's ability to deliver a comprehensive set of products and services that bring highly relevant branded media to consumers, whenever and wherever they shop online. Bazaarvoice Media's advertising management network enables site publishers to easily launch and manage on-site advertising campaigns that help brands increase reach, awareness and relevancy in the digital shopping aisle. Meanwhile, advertisers can target customers by behavior, product, location and demographic through a broad shopping network that reaches an estimated 100 million active consumers through shopping comparison sites, mobile commerce applications and online retailer sites. "Successfully courting today's digitally savvy shoppers and turning them into loyal, long-term patrons requires an understanding of what they want, when and where they want it," said Jim Barkow, general manager, Bazaarvoice Media. "Advertising is being transformed to enable brands and retailers to not only provide information that helps consumers make a more informed purchase decision, but also to connect with them on all devices they use while researching products online or shopping in-store." To help brands become the shopper's companion throughout the consumer journey, Bazaarvoice Media Labs will focus on creating products that can help advertisers look beyond standard metrics such as impressions, clicks, and interaction time. The group's research and development efforts will emphasize solutions that enable advertisers to identify the right strategies to increase campaign reach as well as provide the greatest positive impact on the consumer's brand appreciation and intent to purchase.