Harris Poll Says Amazon Is Most Reputable Company: Hot Trends

NEW YORK ( TheStreet) -- Popular searches on the Internet include Harris Poll, otherwise known as the Harris Poll Reputation Quotient, which measures the reputation of the 60 most visible companies in the country by surveying over 14,000 members of the general public.

The company with the highest and best reputation in this year's Harris Poll was Amazon.com ( AMZN). According to the poll, Amazon ranked the highest in the categories of Emotional Appeal, Products & Services and is the most trusted company in the U.S. Half of all households surveyed had discussed Amazon in the last year and almost 100% of those discussions about the company were positive.

It is the first time Amazon took the top ranking in the survey, but it is its fifth consecutive year with a high reputation score.

Coming in second place was Apple ( AAPL), which was last year's most reputable company, and also took the highest place in this year's categories of Financial Performance and Vision & Leadership.

Rounding out the top five are Walt Disney ( DIS), Google ( GOOG), and Johnson & Johnson ( JNJ).

The banking industry is still in negative territory according to the poll, though positive ratings of the industry are now 25%, a more than 50% increase from last year.


Comcast ( CMCSA) is trending as the cable company said it would pay $16.7 billion to acquire the rest of NBC Universal.

Comcast already owns 51% of NBCUniversal and is purchasing the remaining 49% from General Electric ( GE). GE sold Comcast its current stake in NBCUniversal in 2011. The two were expected to operate NBCUniversal as a joint venture at least until mid-2014.

Comcast expects the deal to close within the next six weeks.


ING Groep NV ( ING) is another popular search. The Dutch company reported fourth-quarter profit that missed analysts' estimates and announced another 2,400 job cuts.


The chatter on Main Street (a.k.a. Google, Yahoo! and other search sites) is always of interest to investors on Wall Street. Thus, each day, TheStreet compiles the stories that are trending on the Web, and highlights the news that could make stocks move.

-- Written by Brittany Umar.

Brittany joined TheStreet.com TV in November 2006 after completing a degree in Journalism and Media Studies at Rutgers College. Previously, Brittany interned at the local ABC affiliate in New York City WABC-TV 7 where she helped research and produce On Your Side, a popular consumer advocacy segment.

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