Over the next 5 years, mobile backhaul will become increasingly complex. Operators will struggle to support multi-frequency heterogeneous networks and new bursty usage patterns. Current operator forecasts allocate an average of 17.5% of total cost of operations to backhaul investment, but investment at that level simply cannot meet user demand."As many as 40% of mobile users list poor network performance as a reason for leaving an operator," said Sue Rudd, Director, Service Provider Analysis, Strategy Analytics. "At today's backhaul investment levels, operators could create a significant backhaul capacity shortage. This shortfall could diminish quality of service and, in turn, increase customer churn. Operators need to rethink their backhaul investments as they deploy small cells and LTE capacity." Backhaul impact on the bottom line The report finds that the cost of poor backhaul performance is greater than the investment to provide adequate backhaul:
- Revenue lost to customer churn is forecast to be 4 times higher than the backhaul investment required to meet customer demand.
- Sufficient investment in backhaul could reduce the churn rate by between 4 and 7%.
- Worldwide, for each $1 spent on backhaul above 17.5% of total cost of operations, operators could protect $4 in revenues.
- Operators in different regions risk missing out on between 2.8% and 5.1% of revenue that would be retained by addressing issues that result in poor network performance.
- Operators could save 1.7% of revenue by 2017 by minimising new customer acquisition costs.
- Operating margins could improve by up to 5% if backhaul investment increases to meet traffic growth.