ATLANTA, Feb. 12, 2013 /PRNewswire/ -- East Coast Diversified Corporation (OTC.BB:ECDC) is pleased to announce its new social media engagement platform, Vir2o, will include functionality for a digital music service. The new music service, called Maestro, will allow users to play, share, download, purchase and organize music files within the new Vir2o social media network with the additional option to download purchased music to their desktop or mobile device. Additionally, the Maestro platform will allow both established and independent artists to self publish content and offer advertising tools so artists can promote their music to the Vir2o community, providing a new opportunity for record labels and artists to reach a global audience on a social media platform. "Both Maestro and our movie platform will be available in international markets for domestic artists and audiences," said ECDC CEO Kayode Aladesuyi. "This is especially true in Nigeria where the entertainment industry is the biggest employer and the second largest industry in the country next to oil and gas. We're working closely with our country rep HotSauce to facilitate a strong presence in the market." ECDC VP of Business Development Andrej Jeremic went on to say, "Interactive real-time entertainment is an integral component of our new social media platform. We had not initially planned to develop our own digital media player but realized the need for it given the unique music experience we've built into Vir2o. It exists in its own room with drag and drop functionality where users can enjoy music together, or alone if the mood strikes, without invasive advertising to distract them." The Maestro digital media player will live in the Vir2o music room, where users can enjoy shared listening for friends to get together in real time to preview new songs, listen or purchase music together—even when separated geographically. For users and advertisers alike, this e-commerce functionality combined with product placement advertising is only the beginning of effective, yet nonintrusive, advertising on the Vir2o platform.