Sirius XM Radio Inc. (SIRI): Today's Featured Media Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Sirius XM Radio ( SIRI) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day up 0.8%. By the end of trading, Sirius XM Radio rose 4 cents (1.4%) to $3.18 on average volume. Throughout the day, 75.8 million shares of Sirius XM Radio exchanged hands as compared to its average daily volume of 65.6 million shares. The stock ranged in a price between $3.13-$3.20 after having opened the day at $3.14 as compared to the previous trading day's close of $3.14. Other companies within the Media industry that increased today were: Radio One ( ROIA), up 32.3%, Radio One Inc. Class D ( ROIAK), up 13.9%, Gray Television ( GTN.A), up 7.8%, and Monster Worldwide ( MWW), up 6.3%.
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Sirius XM Radio Inc. provides satellite radio services in the United States and Canada. The company broadcasts approximately 135 channels, including music, sports, entertainment, comedy, talk, news, traffic, and weather channels on subscription fee basis through two satellite radio systems. Sirius XM Radio has a market cap of $20.46 billion and is part of the services sector. The company has a P/E ratio of 6.1, below the S&P 500 P/E ratio of 17.7. Shares are up 8% year to date as of the close of trading on Monday. Currently there are six analysts that rate Sirius XM Radio a buy, one analyst rates it a sell, and four rate it a hold.

TheStreet Ratings rates Sirius XM Radio as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, notable return on equity, expanding profit margins and good cash flow from operations. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, Point.360 ( PTSX), down 15.4%, Promotora de Informaciones SA/FI ADR ( PRIS), down 6.1%, Lee ( LEE), down 4.4%, and Insignia Systems ( ISIG), down 2.5%, were all laggards within the media industry with Directv ( DTV) being today's media industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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