How can Bloomberg allow a story -- positioned as a news piece, mind you, not an opinion segment -- to get on the air with that type of question and zero necessary context? If Liu is ad-libbing, she screwed up. If somebody wrote that for her and she read it off of the teleprompter like a talking head, just as bad. And to support the whole thing with graphs and charts on Android/ Samsung's market share and Apple's margins without discussing a.) the Android/Samsung strategies and b.) where Apple's margins have come from borders on dereliction of duty. Tim Cook did a smooth-solid portraying things as they are at Tuesday's Goldman Sachs Technology & Internet Conference. As if he needs to remind the hysterical masses, he basically said, This is who and what we are. This is what we do. Here's are acquisition strategy. Cash does not burn a hole in our pocket, no matter how much of it we have. And oh, by the way, want an "inexpensive" iPhone . . . buy last year's model. Still mind the noise that dogs Apple's stock, because, for better or worse, it's the real catalyst here. But, you're on the correct side of reality if you have the basic understanding that none of this noise and hysteria emanates from Apple. It's all manufactured externally. These guys have their heads down as much as they ever have. And they sure as hell aren't, all of a sudden, in the business of managing to the stock price or telling people what they're doing next before they're damn well ready to do it. Thankfully I'm not the only one injecting sanity into the conversation. Fortune's Philip Elmer-DeWitt hits the smartphone on the touchscreen when he says (to paraphrase), Listen you mindless hacks, slow down ... We don't know what Apple will do next and, if it's a watch, we have no idea how it will be designed, priced or positioned. Didn't anybody learn from iPad mini? I hate to keep touting (actually, I don't) my pre-mini prediction on CNBC, but it's very relevant. Lots of junk was talked prior to that release and Apple, categorically, provided it wrong. Apple sold more iPads last year than Hewlett-Packard ( HPQ) sold computers. And we have people coming on television, with a straight face, asking what can save Apple? Heads need to roll. Follow @rocco_thestreet -- Written by Rocco Pendola in Santa Monica, Calif.