SAN FRANCISCO, Feb. 12, 2013 /PRNewswire/ -- PeerJ ( https://peerj.com), a new academic journal publisher, founded on the principles of affordability, innovation, and Open Access, published its first articles today. (Logo: http://photos.prnewswire.com/prnh/20130212/SF55038LOGO) PeerJ, launched by Jason Hoyt (formerly at Mendeley and Stanford University) and Peter Binfield (formerly at PLOS ONE), has been shaped from the premise that 'if society can set a goal to sequence a human genome for just $99 then why shouldn't academics be given the opportunity to openly publish their research for a similar amount?'. By publishing its first 30 peer-reviewed articles today, PeerJ moves one step closer to realizing that vision. "We are doing things that no other publisher is doing," said Hoyt, Co-Founder and CEO of PeerJ. "It has been reported that the global academic community pays as much as $9.5B per year for access to academic journals. We believe that these costs could be reduced by as much as 75% using new business models such as that employed by PeerJ, and utilizing open distribution licenses such as the Creative Commons license. The result will be a net benefit to the global research effort and a welcome increase in the efficiency and effectiveness of academic publication." PeerJ aims to establish a new model for the publication of all well reported, scientifically sound research in the Biological and Medical Sciences. To achieve that, the organization has built an economical and efficient peer review and publication system and assembled an Editorial Board of 800 esteemed academics, including an Advisory Board of 20 (five of whom are Nobel Laureates). A rigorous peer review process is operated, and the journal strives to deliver the highest standards in everything it does. Uta Francke, an author on one of the launch day articles; PeerJ Advisory Board member; Professor of Genetics and Pediatrics, Emeritus, Stanford University School of Medicine; and Past President of both the 'American Society of Human Genetics' and the 'International Federation of Human Genetics Societies' said that she was "excited about the launch of PeerJ, which represents much more than just another Open Access publishing venture. The innovative membership model, including a commitment to review the work of one's peers, will ensure an interactive relationship of equals - authors, editors and reviewers - all striving for high quality research reports published in a totally transparent fashion after rigorous constructive peer review." Tim O'Reilly, the founder of O'Reilly Media and a thought leader in the Open Source movement, sits on the Governing Board of PeerJ Inc. and brings a wealth of knowledge, and passion, for the promotion of open, unfettered communication in academia. Tim had this to say about PeerJ: "It's easy to forget that technological revolutions also demand business model revolutions. Open access is transformative for science publishing, not only because it spreads knowledge more efficiently, but because it slashes the cost of producing and consuming that knowledge."