But we didn't get into specific catalysts -- positive or negative -- that drive today's Pandora during this conversation. We focused almost solely on the process of an idea becoming a company. A company that hung on for dear life during the dot-com crash of 2000, emerging as not only one of the survivors, but a disruptive pioneer in radio and mobile advertising. If you love start-up, tech, Internet and new media companies, you'll appreciate most, if not all, of Westergren has to say. He tells the classic start-up story that continues to evolve a few miles from Silicon Valley and now, as a public company, under the scrutiny of Wall Street. Next week, we continue our start-up founder series with Cyrus Farudi of Capsule. You can see a short preview of that conversation here. We recorded it at what will be our flagship location just a few yards from the ocean. While we'll ultimately focus on Silicon Beach companies (Southern California's Santa Monica/Venice corridor along the Pacific Coast), we will venture elsewhere. If you are the founder a start-up that has secured venture capital financing, please get in touch with me or Manoj Rao of Media 11:11. We would love to explore having you on TheBeach. Follow @rocco_thestreet -- Written by Rocco Pendola in Santa Monica, Calif.