INITIATIVE LAUNCHES WITH ANNOUNCEMENT OF NATIONAL PILOT PROGRAM FEBRUARY 15AT SAGEMONT SCHOOL IN WESTON, FLORIDACLUB CREATED AS 10 TH BIRTHDAY PRESENT FOR MRS. POPE'S GRANDSON REEVEWASHINGTON, Feb. 11, 2013 /PRNewswire-USNewswire/ -- Prominent philanthropist Lois Pope was searching for the perfect 10 th birthday gift for her grandson Reeve. She called her son, the noted author and businessman Paul David Pope, for advice and to brainstorm an idea. Knowing that Reeve has had a special affinity for animals since he was a mere toddler – he has two English bulldogs, two Rottweilers and several ponies – and that it's never too early in one's life to learn and have compassion and respect for animals, Mrs. Pope and her son knew that the gift that would be most meaningful to him would be something animal-related. (Logo: http://photos.prnewswire.com/prnh/20101108/DC97343LOGO ) The result is a 10 th birthday present that is better than any box wrapped in festive paper and a bow could ever hold. Indeed, in Reeve Pope's honor and through her Lois Pope LIFE Foundation, she has partnered with American Humane Association to create the LIFE Humane Heroes Club, a nationwide after-school program where students engage in a humane education curriculum developed by American Humane Association and built on the pillars of character, compassion, and respect. The project is an innovative, new year-round extension of American Humane Association's century-old humane education program Be Kind to Animals Week®, which has taught generations of American children the importance of caring for all living things. Since 1877, American Humane Association has been the country's leading voice for the protection and well-being of animals. The first of these clubs will launch on Friday, February 15, at the Sagemont School in Weston, FL, where Reeve Pope is the president. "I'm so pleased that my grandson Reeve shares my love for animals. He's a 'dog-a-holic' like me," Mrs. Pope said. "Through the LIFE Humane Heroes Club, he, and children here in South Florida and across the country, will now have the opportunity to make a difference in the lives of animals with compassion. They will learn about respect for animals and all living creatures and even get to advocate for local animals in need in their hometown communities." Students in the Sagemont School's LIFE Humane Heroes Club will enjoy a tour of the new Lois Pope Red Star Rescue Vehicle – the newest addition to American Humane Association's renowned Red Star™ Animal Emergency Services program providing on-site rescue, medical and education services – and a special visit with American Humane Association Therapy Dog Bailey over the coming weeks.