2013 Winning Products Revealed Exclusively in PARADE Magazine New York City Awards Ceremony to Feature Special Guest Host Wendy Williams NEW YORK, Feb. 11, 2013 /PRNewswire/ -- Product of the Year USA ( www.productoftheyearusa.com) has consistently increased in popularity as the largest consumer product award that rewards innovation. Chosen by 50,000 consumers, Product of the Year USA will honor the nation's most innovative consumer packaged goods of 2013 at its 5th annual Awards Ceremony, taking place at the Edison Ballroom in New York City on Tuesday, February 12. Special guest host Wendy Williams will serve as Master of Ceremonies alongside Chicago's top improv comedians, Kate James and Greg Mills. "Every year, new products are introduced into the marketplace and shoppers spend an extraordinary amount of time analyzing prices and features," said Colleen Kelly, Managing Director, Product of the Year USA. "No other award out there looks at products the way we do, and our goal is to make it easier for consumers to choose the best of the best. Now in our 5 th year in the United States and 26th year worldwide, the Product of the Year seal has proven to make brands stand out in the marketplace." This year's 27 selected winners were revealed on the cover of PARADE Magazine's February 10th issue, highlighting innovation from today's top products. "Everyone is on the lookout for innovation and really great new ideas," says PARADE Editor in Chief Maggie Murphy. "The 2013 Product of the Year list provides a snapshot of America's habits, tastes and trends, and shows how companies are reflecting what consumers want. Letting folks weigh in is just one more way of giving those consumers a seat at the table." The awards ceremony will bring together senior level executives from iconic consumer brands such as ConAgra Foods, GlaxoSmithKline, Kimberly Clark Corporation, Georgia-Pacific, Nestle, Reckitt Benckiser and Johnson & Johnson among many others. Hosted in 32 countries, Product of the Year is the world's largest consumer-voted program that recognizes innovation and honors the most cutting-edge, must-have consumer packaged goods in the market. Recipients of the award are chosen by 50,000 consumers nationwide in collaboration with TNS, the world's largest custom research agency to determine the winners.