LONDON, Feb. 11, 2013 /PRNewswire/ -- Truphone revealed plans for an innovative new mobile service at the UKTI's Smart-UK event on Friday, Feb. 8, 2013. ' Truphone+' seamlessly integrates the company's unique Global GSM network with its internet calling application. The combination of these two technologies enables those with no GSM coverage to make and receive calls using Wi-Fi in their homes and offices or in a Wi-Fi hot spot. Importantly, customers will often benefit from improved call quality. (Logo: http://photos.prnewswire.com/prnh/20120127/LA43016LOGO) Truphone + uses "intelligent routing" to automatically choose whether to carry the call over GSM or Wi-Fi by making real time measurement of signal quality. The user needs only to 'press call' to make a secure connection over the highest quality link available. With an elegant user interface designed to streamline the user experience, Truphone+ puts more control in the hands of the user. A call cost indicator displays the precise per-minute cost so the user can decide when and where they want to make a call, thereby eliminating bill shock. James Tagg, Chief Technology Officer at Truphone, said: "In the last ten years, companies have focused on mobile apps, but neglected the phone itself. Truphone + makes the smartphone a better phone." He continued, "There's been a lot of talk about integrating cellular and Wi-Fi networks. Today we are showcasing our vision of the future, giving customers a better calling experience and improving coverage and quality." This new service is an evolution of Truphone's already unique proposition, which currently works in over 220 countries and is available as a local service in the UK, USA and Australia. Additional local services will be introduced in the Netherlands, Hong Kong, Poland, Germany and Spain in the next twelve months. Truphone offers customers a single device and SIM card, and enables them to enjoy a local number in all Truphone countries. This allows them to access voice, data and SMS services at local rates. Importantly, it also means their friends, family and business contacts can keep in touch wherever they are in the world by simply making a local call, thus eliminating high international charges.