Today DISH (NASDAQ: DISH) announced nationwide consumer availability of its all-new Hopper™ with Sling® Whole-Home HD DVR, winner of the 2013 CES “Best of Show” award. Consumers will be introduced to the latest Hopper via a new multimillion-dollar national marketing campaign featuring DISH’s “Boston Guys.” As part of its “Only the Hopper” campaign, DISH is launching a series of television, radio, print and digital advertisements that follow the Boston Guys as they demonstrate how the second-generation Hopper delivers a complete entertainment experience by enabling customers to:
- Take the at-home DISH TV experience anywhere using the Hopper’s new built-in Sling capabilities and the new DISH Anywhere™ app. With these features customers can watch their live and recorded home television content on Internet-connected tablets, smartphones and PCs at no additional charge.
- Download DVR content to mobile devices. With the free Hopper Transfers™ app, viewers can move recorded television to an iPad for viewing without an Internet connection.
- Receive all the great features of the previous Hopper like AutoHopTM, PrimeTime Anytime™ and up to 500 hours of high-definition (2,000 hours of standard definition) recording capability.
Sling technology is now built into each new generation Hopper. It works by encoding and redirecting – or place-shifting – a live or recorded TV signal from the Hopper to Internet-connected iOS and Android tablets and smartphones. The DISH Anywhere experience is also available on PCs and Macs.Customers can also use the Sling feature to watch DVR recordings stored on Hopper’s hard drive, including major network shows recorded using DISH’s PrimeTime Anytime feature. New DISH customers who subscribe to DISH's America's Top 200 or DishLATINO Dos programming packages or greater can receive one Hopper and up to three Joey units for free, including a standard professional installation. The Hopper system requires a whole-home DVR fee of $10 per month and $7 per month for each Joey. About DISHDISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C., provides approximately 14.042 million satellite TV customers, as of Sept. 30, 2012, with the highest quality programming and technology with the most choices at the best value, including HD Free for Life. Subscribers enjoy the largest high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network Corporation's subsidiary, Blockbuster L.L.C., delivers family entertainment to millions of customers around the world. DISH Network Corporation is a Fortune 200 company. Visit www.dish.com.