The other thing I will not back down on -- and Einhorn did not seem to dispute -- is that he's in the business of maximizing his investments. While he did tell me that he's done well on his position, he's not concerned with the next $50 move in the stock, regardless of direction and, at this point, he has no plans to sell anytime soon. He still manages a hedge fund that needs to continue generating solid returns. AAPL is down nearly 4% over the last year. It's off 13.5% year-to-date. That's not good for somebody like Einhorn, particularly when he believes in the company and intends to maintain his position in the stock. Apple can ease the brunt of this stock-related cold spell by providing other avenues for returns. As a company, I see no reason why Apple needs to do this. They're not Microsoft ( MSFT) or Intel ( INTC). They're Apple. So don't wish for them to act like these underperformers. I won't even say, "Be careful what you wish for." Just simply reconsider exactly why you're wishing for it in the first place. Follow @rocco_thestreet -- Written by Rocco Pendola in Santa Monica, Calif.