Cost and complexity of wireless roaming cited as top two barriers to smartphone use while travelling;New simplified roaming will encourage smartphone use while travelling and give consumers peace of mind;New roaming rates one of several new initiatives that respond to customer feedbackTORONTO, Feb. 8, 2013 /CNW/ - Rogers Communications announced today it will soon launch a new, more affordable, roaming rate for customers travelling to the United States. Canadians travelling to the U.S. use their wireless devices to go online more than in any other country, and want to have access to simple and predictable roaming. Rogers will lead the market with a new easy and worry-free roaming solution. Coming this spring, the company is introducing a new $7.99 pay-per-use roaming rate that gives customers access to 50 megabytes of data over a 24 hour period while travelling in the U.S. This new rate, available to consumers and businesses, gives customers nearly twice the data that they would typically use domestically. With 50 MB of data, customers can view approximately 50 maps, 200 web pages, 1,000 emails or over 5,000 tweets. Customers will be alerted before reaching 50 MB which means they will be able to control their roaming costs. "Our customers have consistently told us they want certainty and peace of mind when using their wireless devices to access the Internet while travelling," said Raj Doshi, Rogers Senior Vice President of Products. "Canadians' connected habits are evolving, and our new roaming model is an important step in addressing the changing needs of our customers. With this simple and affordable roaming rate, customers will be able to use their devices while travelling just as they would at home." To help further enhance the customer experience, Rogers is also changing its cellphone unlocking policy this March so that customers can unlock their wireless phones as early as 90 days after activating their devices on the Rogers network.