Translation: We're giving people more reasons to visit LinkedIn. Increased visits lead to greater adoption of our premium services. In other words, LinkedIn operates a stickier ecosystem today than it did six months or a year ago.
As LinkedIn becomes more useful, it, using Marissa Mayer's words with regards to Yahoo!'s (YHOO) information and entertainment platform, becomes a "daily habit" for current and prospective members, thereby increasing the likelihood that these users will click an ad or buy a premium subscription.Generally, it's not a good idea to jump on such a massive move. Always makes sense to wait for a pullback. However, with LNKD -- especially if you're already in a profitable position -- this might be as good a time as any to buy more. Follow @rocco_thestreet -- Written by Rocco Pendola in Santa Monica, Calif.