LAS VEGAS, Feb. 8, 2013 /PRNewswire/ -- Tax hikes, sky-high unemployment, and a nearly lifeless economy are enough to make most entrepreneurs quake at the thought of starting a new business. But for Steve and Melyn Campbell, a top-ranked, network marketing powerhouse duo, the struggling economy is actually helping to build their business… at an unheard of rate. The Campbells are two of the most experienced, successful network marketers in the world. They were looking for a challenge, so they decided to use their expertise to start their own company, Limitless Worldwide™. And despite the economy, it's quickly becoming the #1 startup "direct-to-consumer" company in the world. Its official launch event opened yesterday in Las Vegas with on-site participants representing tens of thousands of distributors looking to begin their own home-based business. Believe it or not, this amazing growth actually seems to be thanks in large part to America's economic troubles. People are struggling, and they're becoming desperate to find a new way to bring in extra money. That's what makes network marketing so appealing for so many people — they can start on either a part-time or full-time basis, run their own business on their own time, and begin earning extra income almost immediately. Of course, there are plenty of network marketing companies out there, so why is Limitless experiencing such rapid growth? It seems to be due to a number of reasons. For one, everyone knows that getting in at the ground floor of a network marketing company gives you the greatest opportunity for success, so people are eager to get on board at the company's inception. However, this also brings a lot of risk, because if the company isn't managed well, no one makes money. But Limitless is being called "the startup that's not a startup," because not only was it cofounded by network marketing veterans, but it's powered by retail giant Basic Research®, a 20-year-old, debt-free company with billions of dollars in retail sales.