NEW YORK, Feb. 7, 2013 /PRNewswire/ -- To many online marketers and digital communicators, converged media – the blending of paid, owned and earned media – signifies valuable opportunity, and at the upcoming Online Marketing Summit in San Diego, multiple PR Newswire representatives will address attendees to discuss best practices to leverage the opportunities, maintain effective cross-channel engagement and build influence and credibility across multiple media spheres. (Photo: http://photos.prnewswire.com/prnh/20130207/NY56475-a)(Photo: http://photos.prnewswire.com/prnh/20130207/NY56475-b) (Photo: http://photos.prnewswire.com/prnh/20080602/NYM001) (Logo: http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a) PR Newswire's Vice President of Social Media, Sarah Skerik will host an exclusive workshop on Monday, February 11th at 9:00 AM called "Driving Qualified Audiences into the Funnel Using Rich Media and Distribution Networks." This interactive session will provide actionable insights for attracting leads, strengthening rich media content marketing and successfully maximizing the converged media landscape to generate measurable results. To learn more about the session and to register, visit: http://www.onlinemarketingsummit.com/sandiego/conference/workshops.php Along with Sarah, PR Newswire's Divisional Vice President of MultiVu, Kevin Wilk will delve into the converged media continuum during his presentation, Convergence of Media Explained: Paid, Earned, Owned, taking place Tuesday, February 12, from 5:30 pm to 5:50 pm. Finally, Michael Pranikoff, Global Director of Emerging Media will participate on a dynamic panel, Converged Media: Its Impact and Potential on Wednesday, February 13th from 4:00 pm to 4:45 pm discussing the positive impact the new landscape has on modern communications. Online Marketing Summit San Diego, (OMS), is hosted by UBM Tech and spans three days with 40+ conference sessions and workshops where you can discover the latest insights on analytics and big data, content marketing, demand generation, email, mobile, search, social and strategy. Visit PR Newswire at Booth #314 to discuss your current marketing strategies.