SILVER SPRING, Md., Feb. 7, 2013 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH) today announced that Mike Shemer has been promoted to vice president, business planning from senior director, business transformation and governance for Choice Hotels. Shemer's new responsibilities include: business transformation, IT product ownership, governance and planning, and project management. He will manage and implement enterprise wide complex change initiatives, while effectively collaborating with other key leaders in the organization. Shemer will also work closely with senior management to identify and redesign critical processes for greater efficiency and effectiveness across Choice Hotels operations. "Business planning is essential to the success of the organization as we grow our franchise system and develop and adapt to new technology. Mike has been instrumental in driving strategic business transformation initiatives, strategies and implementing a variety of key processes that have helped to drive effective and efficient results for the company," said John Bonds, senior vice president, strategy and services for Choice Hotels. "Mike has been an outstanding leader with a proven track record implementing complex, large-scale projects for Choice. In his new role, Mike will be able to contribute even more to the overall success of our organization." Shemer has has served in a number roles within Choice Hotels, with responsibilities in the areas of Sarbanes-Oxley compliance, finance and project management. Prior to joining Choice Hotels, Shemer was an engagement manager at Jerfferson Wells International. About Choice HotelsChoice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of September 30, 2012, 360 hotels, representing 29,000 rooms, were under construction, awaiting conversion or approved for development in the United States. Additionally, 75 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide. Additional corporate information may be found on the Choice Hotels International, Inc. website, which may be accessed at www.choicehotels.com. Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotel Collection are proprietary trademarks and service marks of Choice Hotels International.