Cost MattersAccording to the 2012 ETF Investor Study by Charles Schwab, released in October of last year, cost is the number one factor investors look at when selecting ETFs. Investors surveyed said they pay the most attention to OERs, followed by trade commissions. Nearly forty percent say the ability to trade ETFs commission-free is either ‘most important’ or ‘very important.’ The same study revealed that investor usage of ETFs is going strong, with 41 percent planning to invest more in ETFs this year. At the same time, there is a distinct need for investor education, with 45 percent calling themselves novices when it comes to understanding ETFs. Assets in ETFs stand at $1.4 trillion as investors continue to embrace the diversification, low cost, trading flexibility and transparency that ETFs tend to offer. “Our goal is to make ETF investing accessible, affordable and understandable,” said Peter Crawford, senior vice president of Charles Schwab. “So while Schwab ETF OneSource offers a highly compelling pricing story, this is not about cost alone. Side-by-side with affordability, we also provide the guidance and educational resources to help investors and advisors select the right ETFs to meet their needs.” New Portfolio-Building Tool Crawford cited today’s debut of the Schwab ETF Portfolio Builder™ as notable for self-directed clients who want to create all-ETF portfolios that meet their chosen risk profiles. Constructed from standard risk profiles and featuring eight commission-free ETFs at launch (from Charles Schwab Investment Management as well as others), this new tool makes it simple and affordable to build a well-diversified portfolio. Clients choose a risk profile and can adjust the number of shares for each ETF while viewing the impact on their portfolio, and purchase the portfolio online. The Schwab ETF Portfolio Builder rounds out Schwab’s robust set of tools and resources, which includes:
- The recently launched ETF Education Exchange™, another example of industry partnership, where investors have comprehensive access to the latest insights and intelligence from industry-wide ETF thought leaders;
- The “ETF Research” tab on Schwab.com, where investors can access interactive tutorials and education in the “Understanding ETFs” tab to learn how ETFs work, and search for ETFs based on a wide range of criteria using the ETF Screener; and
- ETF Select List™, where investors can find high-quality, low-cost ETFs screened by Schwab experts to help fill a gap or develop diversified portfolios.
Investment returns will fluctuate and are subject to market volatility, so that an investor’s shares, when redeemed or sold, may be worth more or less than their original cost. Unlike mutual funds, shares of ETFs are not individually redeemable directly with the ETF. Shares are bought and sold at market price, which may be higher or lower than the net asset value (NAV).Diversification strategies do not ensure a profit and do not protect against losses in declining markets. The information here is for general informational purposes only and should not be considered an individualized recommendation or personalized investment advice. The type of securities and investment strategies mentioned may not be suitable for everyone. Each investor needs to review a security transaction for his or her own particular situation. Schwab ETFs are distributed by SEI Investments Distribution Co. (SIDCO). SIDCO is not affiliated with The Charles Schwab Corporation or any of its affiliates. PowerShares® is a registered trademark of Invesco PowerShares Capital Management LLC (Invesco PowerShares). Invesco PowerShares and Invesco Distributors, Inc. are indirect, wholly owned subsidiaries of Invesco Ltd. “SPDR” is a registered trademark of Standard & Poor’s Financial Services, LLC (S&P) and has been licensed for use by State Street Corporation. No financial product offered by State Street or its affiliates is sponsored, endorsed, sold, or promoted by S&P. USCF® and the United States Commodity Funds® are registered trademarks of United States Commodity Funds LLC. All rights reserved. Charles Schwab Investment Management, Inc. is the investment advisor for Schwab ETFs and an affiliate of the Charles Schwab Corporation. © 2013 Charles Schwab & Co., Inc. Member SIPC. 1 Conditions Apply: Trades in ETFs available through Schwab ETF OneSource TM (including Schwab ETFs™) are available without commissions when placed online in a Schwab account. Service charges apply for trade orders placed through a broker ($25) or by automated phone ($5). An exchange processing fee applies to sell transactions. Certain types of Schwab ETF OneSource transactions are not eligible for the commission waiver, such as short sells and buys to cover (not including Schwab ETFs). Schwab reserves the right to change the ETFs we make available without commissions. All ETFs are subject to management fees and expenses. See the pricing guide for additional information. 2 This claim is based on expense ratio data comparisons between Schwab and non-Schwab ETFs in their respective Lipper categories. Expense ratio data was obtained from Strategic Insight Simfund as of 12/31/12. ETFs in the same Lipper category may track different indexes, have differences in holdings, and show different performance. Competitors may offer more than one ETF in a Lipper category. Expense ratios are subject to change.