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The technology giant, which is sitting on nearly $250 billion in cash, plans to leverage its Apple Music subscriber base.
To meet its ambitious digital media sales targets, the newly combined entity will have to make up some serious ground against Facebook and Google.
Viacom CEO Bob Bakish continued his aggressive reorganization of the media conglomerate on Wednesday, announcing that Brad Grey will leave as CEO of Paramount Pictures.
Rather than solely battle the two titans for digital advertising, Vice has invested heavily in video for online, mobile and most ambitiously, television viewing.