Apple Bulls: Making a Bad Situation Worse?

NEW YORK ( TheStreet) -- You would have thought I announced a donation to Jeff Gundlach's short based on the response I received from a handful of tortured Apple ( AAPL) bulls to Tuesday's Is There a Media Conspiracy Against Apple?

My sentiment in that article didn't change from previous takes on the unfortunate hysteria engulfing AAPL. Not one bit. I merely added two key components to the soliloquy.

No. 1: Management, producers, hosts and reporters at CNBC do not spend their lives plotting against Apple. They follow the trail analyst and market sentiment blazes. And, welcome to the 21st Century of journalism, they're living, breathing people with minds of their own and subsequent opinions.

No. 2 (and here's where the bad situation gets worse): I provided an example of where Apple continues to innovate even if the media, analysts, pundits and investors choose to ignore it.

That's what the most loyal AAPL bulls should have latched onto. That's what they should have taken and run with from the article. But, they didn't. In fact, out of all of the emails, comments, Tweets and Facebook posts I received, only two people, including the person whose work I citied, focused on the innovation.

That part of the article flew right over the heads of the gaggle of AAPL bulls that only hears what it want to hear. If those folks can't twist it and turn it to fit their mantra that the media is short AAPL or trashes Apple just because or hates AAPL because they're on the take, they filter it out.

I say there's no media conspiracy against Apple -- never once saying that everybody does a bang-up job covering the company -- and, all of a sudden, I have weakened, succumbed to the coercive powers that be at CNBC.

Funny thing is . . . Because he has a company to run!, Tim Cook doesn't pay attention to the media hype, whether it's positive, negative, well done, poorly done or somewhere in between. Apple doesn't get involved in that game.

Rumors come and go. Analysts report bogus estimates. Some people in the media hate. Yet, there's just one constant. That's the way Apple carries itself.

The lunatic fringe might want to take a cue from the company they live to defend and act as if . . . . (Picture Ben Affleck owning that conference room in Boiler Room!)

Focus on the innovation the way Apple does. On Page two of Tuesday's media conspiracy article, I spelled it out for you. Connect the dots, man. Go back and read my article, which cites three recent articles that discuss Apple's Siri. That's where it's at.

Scoff all you want, but Apple's about to become a player in the automobile. And Siri's about to become a player in the living room.

When this picture becomes clearer, you watch, the media will riff positive on Apple again, acting as if they saw Siri coming along all along. And the lunatic fringe won't have a bad thing to say about Apple coverage for a while.

-- Written by Rocco Pendola in Santa Monica, Calif.
Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

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