Tani Pazarlama Maximizes Consumer Loyalty Program Effectiveness With Informatica

ISTANBUL, Turkey and REDWOOD CITY, Calif., Feb. 6, 2013 (GLOBE NEWSWIRE) -- ·        Tani Pazarlama, ahighly successful Turkish customer loyalty program specialist, ismaximizing consumer loyalty program effectiveness with Informatica Data Quality, a critical component of the InformaticaPlatform.

·        InformaticaCorporation (Nasdaq:INFA), the world's number one independentprovider of dataintegration software, today announced that Tani Pazarlama isusing Informatica to increase trust in the 60 million consumerrecords it collects from 22 participating member companies anddrive cross- and up-selling across its parent company, KoçGroup.

·        Informatica is alsohelping Tani Pazarlama decrease the cost of data by greatlyimproving the performance of their data unification processes.Previously, it took Tani Pazarlama up to 20 days to prepare dataquality reports on behalf of participating loyalty programcompanies. With Informatica, the same process can now be completedin one day, is fully automated and is managed directly by thebusiness.

·        One of the mainloyalty marketing programs operated by Tani Pazarlama is 'Paro': amulti-company, multi-sector loyalty marketing program, comprising22 companies in 10 different market sectors. Prior to Informatica,each company collected and reported data differently, which meantTani Pazarlama could never be certain that the data collected wasaccurate, reliable or trustworthy. Inevitably, it containedduplicate names and addresses, errors or omissions.

·        Informatica DataQuality is used to identify and correct common data quality issuesand synchronize consumer data on a daily basis. The new processdramatically improves performance based on a previous scriptedapproach, reducing the time to synchronize from months to days.

·        Informatica DataQuality ease of use and business user interface also allow TaniPazarlama to create comprehensive reports and generate a variety ofdashboards that are used by the business to monitor the ongoingquality of the data.

Tweet this : Tani Pazarlama MaximizesCustomer Loyalty Program Effectiveness with @InformaticaCorp#DataQuality http://bit.ly/VsadAN

Supporting quotes

"Tani Pazarlama's loyalty programs and database marketingservices can only succeed if we have a single, accurate and timelyview of each consumer," explained Tolga Evren, Data Technologiesmanager, Tani Pazarlama. "By standardizing on Informatica DataQuality, database marketing results are more accurate than before,which cascade down to more effective campaign management and targetlist selection. Partner companies within the Koç Group can then usethis trusted data for more effective cross-selling andup-selling."

"Tani Pazarlama is a showcase example of an organization thatsees value in elevating the importance of data to the business,"said Ash Kulkarni, senior vice president and general manager, DataIntegration and Quality, Informatica "Informatica Data Qualityallows Tani Pazarlama to cleanse its data, proactively monitor itsdata quality and effectively report data quality issues in a timelymanner to key business stakeholders.

Additional links

·        Success Story: MaximizingLoyalty Program Effectiveness with Trusted, Accurate ConsumerData

·        InformaticaData Quality

·        InformaticaPlatform

About Tani Pazarlama

Tani is a subsidiary of the Koç Group, the largest privately runorganization in Turkey (the only Turkish firm on Fortune 500listing) with revenues of $41.5 billion and more than 85,546employees.

Tanı Pazarlama ve İletişim Hizmetleri A.Ş., is Turkey's mostcompetent customer loyalty operator that manages data. Tanı bringstogether different sectors in one loyalty program and adds value tobrands. With these services, Tanı supports companies todifferentiate in their sectors and thus aims to increase theirturnover.

Tanı offers CRM consulting services to companies, as well asData Access and Data Management, Channel Services, NetworkAdministration, Web and Social Media Products.

Learn more about Tanı Pazarlama ve İletişim Hizmetleri A.Ş..Visit us at www.tani.com.tr.

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number oneindependent provider of data integration software.Organizations around the world rely on Informatica for maximizing return ondata to drive their top business imperatives. Worldwide, over5,000 enterprises depend on Informatica to fully leverage theirinformation assets residing on-premise, in the Cloud and across social networks. For moreinformation, call +1 650-385-5000 (1-800-653-3871 in the U.S.), orvisit www.informatica.com.Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/company/informaticaand http://twitter.com/InformaticaCorp.

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Note: Informatica, PowerCenter, Informatica Platformand Informatica Data Quality are trademarks or registeredtrademarks of Informatica Corporation in the United States and injurisdictions throughout the world. All other company and productnames may be trade names or trademarks of their respectiveowners.

CONTACT: Shira Frantzich	         Informatica Corporation         +1 650 385 5674         sfrantzich@informatica.com                  Deborah Wiltshire          Informatica Corporation	         +1 650 385 5360	         mobile/+1 650 862 8186         dwiltshire@informatica.com

Informatica Corp.

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