NEW YORK, Feb. 5, 2013 /PRNewswire/ -- Carter CPA, a full service accounting firm serving clients in New York and New Jersey, today announced the opening of a second office, located at 1120 Avenue of the Americas in the historic Hippodrome building in New York City. (Logo: http://photos.prnewswire.com/prnh/20130205/PH54476LOGO ) For more than 40 years, Carter CPA has been providing individual tax preparation, business accounting services, estate planning and administration, and financial planning advice to clients in the New York Metropolitan area. Recently, the firm was highlighted in Thomson Reuters Solutions magazine as a leading example of the organization and efficiency of a paperless office. Carter CPA has been a leader in the accounting industry by implementing technology changes and staying ahead of the industry growth in every area from practice management to e-filing. In 2012, the firm was among the highest in e-delivery participation with more than 70% of their clients receiving their paper-free tax return packages in secure, private web portals. In many ways, Carter CPA stands apart from other New York CPA firms. In addition to being woman-owned, Carter CPA leverages a combination of old school client service - dating back to the firm's establishment in the late 1960's - with modern technology and cloud-based paperless services utilizing client web portals. "Opening an office in New York City is the next step in our firm's growth strategy," said Jodi Carter, Owner of Carter CPA. "While technology offers us an opportunity to work remotely with our clients, many clients still appreciate the face-to-face interaction that our firm was built on. Approximately half of our clients live or work in New York City and we are pleased to be able to accommodate them." The firm also recently launched their next generation website, an interactive site that will appeal to many Generation X and Y clients as they search for accounting information using social media platforms and mobile devices. The site provides real-time informational updates, includes a Tax Refund Tracker, a link for clients to obtain their Social Security Benefits letters, and new hire forms for business owners.