Oral-B ®, a worldwide leader in the brushing market, announced today the launch of its newest rechargeable power (electric) toothbrush to the popular Professional Series line-up: the Professional™ Series Deep Sweep™ TRIACTION™. The new Oral-B Deep Sweep TRIACTION toothbrush is a breakthrough in brushing – the first of its kind in the United States to combine the familiar brushing motion of a manual brush with the comprehensive power of advanced triple zone cleaning action to cover more surface area and remove up to 100 percent more plaque vs. a regular manual toothbrush. Furthermore, with up to 48,800 bristle movements per minute select models of the Oral-B Deep Sweep TRIACTION remove up to 76% more plaque in hard to reach areas versus Sonicare™ FlexCare™.
Like other Oral-B power toothbrushes, all Deep Sweep TRIACTION brushes feature a professional timer that signals at 30-second intervals to encourage thorough brushing in the four quadrants of the mouth, and at two minutes to indicate when the dental expert recommended brushing time has been reached. A pressure sensor in the brush head stops pulsations when you’re brushing too hard and Indicator ® bristles remind users to replace their brush head every three months, or once bristles have faded halfway.The Deep Sweep TRIACTION power toothbrush is available in multiple models including the Professional Series Deep Sweep TRIACTION 1000 and Professional Series Deep Sweep + Smart Guide™ TRIACTION 5000, offering consumers a choice of price points and features that best suit their needs. Oral-B Professional Series Deep Sweep TRIACTION brushes will be available at department, retail and specialty stores nationwide at suggested retail prices ranging from $64.99 to $159.99. Deep Sweep™ brush head refills will also be available for purchase and are compatible with all Professional Series brush handles. For more information about Deep Sweep TRIACTION, visit OralB.com or Facebook.com/OralB. About Procter & Gamble P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. About Oral-B Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.