Alessandra Ambrosio, along with Silver Sunrise, LLC, announces an exclusive partnership with global brand management company, Cherokee Inc. (NASDAQ: CHKE) to market and license, ále by Alessandra, a new lifestyle brand. The brand, designed and curated by Ambrosio, will debut with a women’s apparel collection.
Alessandra Ambrosio - ále by Alessandra lifestyle brand (Photo: Business Wire)
“I am extremely excited to develop and design a brand representative of my life, experiences and style. Working closely with Cherokee will help establish a worldwide presence with best-in-class retailers and category leaders,” said Ambrosio. “The Cherokee Group has had a tremendous year, both domestically and abroad, including growth of the namesake Cherokee-brand, the acquisition of Liz Lange and now an exclusive partnership with Alessandra Ambrosio,” commented Cherokee Inc. Chief Executive Officer Henry Stupp. “Alessandra is an international icon, a confident, active professional and is known around the world for her amazing fashion sense. Our global sales team and professional brand managers are thrilled to be working with Alessandra and Silver Sunrise, LLC to build a successful fashion lifestyle brand,” Stupp said. With fifteen years of fashion experience and learning from the industry’s best, Alessandra has an innate understanding of what appeals to women worldwide: “I have been lucky enough to work with the world's best designers and top stylists – who have been my mentors,” said Ambrosio. Known for her work with Victoria’s Secret, Ambrosio has a global fashion presence that includes numerous international covers including Vogue, Elle and Harper’s Bazaar, advertising campaigns and runway appearances. Her effortless, bohemian-chic personal style is followed by the world’s press. Alessandra brings a decidedly unique perspective to the collection. Her years of experience working at the forefront of fashion have provided her with firsthand knowledge of trends, fits and fabrics. Of equal influence to her personal style have been her roles as a career woman and mother of two, as well as her Brazilian heritage. Combining all of these attributes, the ále by Alessandra collection is always fashionable and functional, stylish and effortless, and reflects a love of color, femininity and understated sensuality. ále by Alessandra will include bohemian-styled feminine jackets, dresses, blouses, leggings and denim in bright colors and one-of-a-kind prints with embellished details. The collection’s creative and quality designs are slated to debut in specialty and department stores for 2014. About Cherokee Inc. Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee®, Carole Little®, Liz Lange® and Sideout®, in multiple consumer product categories and sectors around the world. The Company's annual global retail sales of owned brands are approaching $2 billion with license agreements with premier retailers and manufacturers covering over 40 countries around the world including Target Stores (U.S.), Tesco (U.K., Ireland and certain Central European countries), Zellers (Canada), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).