SAN FRANCISCO, Feb. 5, 2013 /PRNewswire/ -- Customer Reference Forum announces the 2013 World's Best Customer Video Contest. Winners will be announced at the 2013 Summit on Customer Engagement on March 6, 2013, in Redwood City, CA. "We've invited the top customer reference and advocacy professionals in the world—the ones who excel at getting customers to tell their stories—to submit their best videos of customers doing so," says Bill Lee, President of Customer Reference Forum, which runs the 2013 Summit, and author of The Hidden Wealth of Customers (Harvard Business Review Press, 2012). "This will provide a great opportunity to learn about advances in the state-of-the-art of getting customers to tell your story—the source of information that buyers trust most." "Firms increasingly understand that buyers are much more interested in—and persuaded by—customers telling their story as opposed to copywriters or actors," says Lee. "Video is the most powerful means for doing so—and it's still in its infancy. It's essential for firms to keep up with it." This will be part of a powerful 1-2-3 punch on content at the Summit . In addition to showcasing customer videos, the conference will also host workshops on "Emerging and Next-Generation Content Formats," and on "Arming Sales Teams: Right Content, Right Time." About the Summit on Customer Engagement In its fifth year, the Summit on Customer Engagement is the world's most respected conference on customer references and advocacy, drawing major corporations worldwide. Keynotes include: The Power of Customer Engagement and Advocacy—Up to the C-Suite By Chuck Ball, Senior Vice President of Health Systems, AmerisourceBergen, and Sean Geehan, author, The B2B Executive PlaybookWinning the Marketing Revolution By Lisa Arthur, Chief Marketing Officer, Aprimo and "Stevie" award winner as "Marketing Executive of the Year" (2011). From Chasing References to Harvesting Advocates By Katharyn White, Vice President, Marketing, IBM Global Services "We'll have a select group of innovative sponsors at the Summit," says Lee, "including Big Sky Communications, Boulder Logic, inEvidence, Influitive, Mainstay Salire, Metia, MRM Reference Consulting, Point of Reference, TechValidate and first-time sponsors Referential Inc., Service Research Center, and Zuberance. They share their broad experience working with reference and advocacy programs in a no-sales environment."