Xerox Corporation (XRX): Today's Featured Consumer Durables Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Xerox Corporation ( XRX) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables laggard. The industry as a whole closed the day down 0.7%. By the end of trading, Xerox Corporation fell 8 cents (-1%) to $7.94 on average volume. Throughout the day, 9.7 million shares of Xerox Corporation exchanged hands as compared to its average daily volume of 11.2 million shares. The stock ranged in price between $7.94-$8.05 after having opened the day at $7.99 as compared to the previous trading day's close of $8.02. Other companies within the Consumer Durables industry that declined today were: Elecsys Corporation ( ESYS), down 8.9%, Furniture Brands International ( FBN), down 6.7%, Brunswick Corporation ( BC), down 4.3%, and Appliance Recycling Centers ( ARCI), down 3.9%.
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Xerox Corporation provides business process and information technology (IT) outsourcing, and document management services worldwide. Xerox Corporation has a market cap of $10.19 billion and is part of the technology sector. The company has a P/E ratio of 7.8, below the S&P 500 P/E ratio of 17.7. Shares are up 17.4% year to date as of the close of trading on Friday. Currently there are four analysts that rate Xerox Corporation a buy, one analyst rates it a sell, and two rate it a hold.

TheStreet Ratings rates Xerox Corporation as a hold. The company's strengths can be seen in multiple areas, such as its attractive valuation levels, good cash flow from operations and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including a generally disappointing performance in the stock itself and disappointing return on equity.

On the positive front, Panasonic Corporation ( PC), up 12.2%, Cobra Electronics Corporation ( COBR), up 8.4%, Global-Tech Advanced Innovations ( GAI), up 8.2%, and American Woodmark Corporation ( AMWD), up 5.4%, were all gainers within the consumer durables industry with Sony Corporation ( SNE) being today's featured consumer durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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