Deckers Outdoor Corporation (DECK): Today's Featured Consumer Non-Durables Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Deckers Outdoor Corporation ( DECK) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 1%. By the end of trading, Deckers Outdoor Corporation rose $1.47 (3.7%) to $41.39 on average volume. Throughout the day, 2.6 million shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of 2.3 million shares. The stock ranged in a price between $40.90-$42.79 after having opened the day at $40.99 as compared to the previous trading day's close of $39.92. Other companies within the Consumer Non-Durables industry that increased today were: Frederick's of Hollywood Group ( FOH), up 8%, Joe's Jeans ( JOEZ), up 5.1%, CTI Industries Corporation ( CTIB), up 3.6%, and Delta Apparel ( DLA), up 3.2%.
  • EXCLUSIVE OFFER: Jim Cramer's Protégé, Dave Peltier, only buys Stocks Under $10 that he thinks could potentially double. See what he's trading today with a 14-day FREE pass.

Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children. Deckers Outdoor Corporation has a market cap of $1.41 billion and is part of the consumer goods sector. The company has a P/E ratio of 10, below the S&P 500 P/E ratio of 17.7. Shares are down 0.8% year to date as of the close of trading on Friday. Currently there are six analysts that rate Deckers Outdoor Corporation a buy, no analysts rate it a sell, and seven rate it a hold.

TheStreet Ratings rates Deckers Outdoor Corporation as a hold. The company's strengths can be seen in multiple areas, such as its attractive valuation levels, expanding profit margins and notable return on equity. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, weak operating cash flow and generally higher debt management risk.

On the negative front, Standard Register Company ( SR), down 7%, Zuoan Fashion ( ZA), down 6.6%, Orient Paper ( ONP), down 5.5%, and Nutraceutical International Corporation ( NUTR), down 4.8%, were all laggards within the consumer non-durables industry with Under Armour ( UA) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

It's Official: Action Alerts PLUS beats the S&P 500 with Dividends Reinvested! Cramer and Link were up 16.72% in 2012. Were you? See what they are trading for 14-days FREE.

null

More from Markets

Don't Panic! The Risk of a Recession This Year Is Low

Don't Panic! The Risk of a Recession This Year Is Low

3 Simple Reasons to Buy Bank Stocks With Juicy Dividends

3 Simple Reasons to Buy Bank Stocks With Juicy Dividends

If Big Tech Companies Disappoint on Earnings, Expect a Stock-Selling Tsunami

If Big Tech Companies Disappoint on Earnings, Expect a Stock-Selling Tsunami

Papa John's Adopts 'Poison Pill' as Fallout from Schnatter's Resignation Spreads

Papa John's Adopts 'Poison Pill' as Fallout from Schnatter's Resignation Spreads

Oil Prices Spike as Trump Fires Angry Tweet Warning Iran of Grave 'Consequences'

Oil Prices Spike as Trump Fires Angry Tweet Warning Iran of Grave 'Consequences'