5 Key Findings From The 2012 Charitable Giving Report

Blackbaud, Inc. (Nasdaq: BLKB) today released a Charitable Giving Report, featuring the sector’s first look at how nonprofit fundraising performed in 2012. The Report draws from  The Blackbaud Index, which tracks $8 billion in U.S.-based charitable giving on a monthly basis to provide the largest analysis of overall and online giving trends in the nonprofit sector.

“2012 continued to show signs of a slow recovery for overall fundraising,” said Steve MacLaughlin, co-author of the Charitable Giving Report and director of Blackbaud’s Idea Lab. “Online fundraising’s return to significant growth rates is an encouraging sign, although online giving still makes up less than 10 percent of overall giving.

“Looking ahead, overall giving is not likely to increase significantly until there is sustained growth in new donors, nonprofits rebuild their multi-year donor base, and overall donor retention improves.”

Key findings from the Charitable Giving Report include:
  • Overall giving continued its slow recovery and grew approximately 2% in 2012
  • Online giving grew by about 11% in 2012 compared to 2011
  • Online fundraising accounted for 7% of all giving in 2012, an increase from 2011
  • Small nonprofits had the greatest increase in overall fundraising in 2012, while medium-sized organizations led online
  • Giving throughout 2012 hovered on flat and Superstorm Sandy relief efforts helped boost year-end

Nonprofit fundraising performance differed greatly based on the size and sector of the organization.

Overall giving by size and sector

Small nonprofits, with annual total fundraising less than $1 million, grew their fundraising 7.3% compared to 2011. Medium-sized organizations, with annual total fundraising between $1 million and $10 million, had an increase of 2.7% in 2012. Fundraising by large organizations, with annual total fundraising more than $10 million, was up by 0.3%.

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