In 2010, Fisher-Price refreshed the Women & Children’s Hospital lobby with a new color scheme, images, mural and a video wall.In addition, Fisher-Price has supported Women & Children’s Hospital for more than 25 years through baby gear and toy donations, as well as a tree donation to the annual “Festival of Trees” fundraiser, resulting in some of the highest auction bids in the fundraiser’s history. Mattel believes in the power of play – they know that play is critical to children’s development, learning, creativity and socialization. This is particularly true for children in hospitals. Mattel's support of children's hospitals began in 1998 when the Mattel Children's Foundation announced a unique partnership with the Mattel Children's Hospital UCLA. Since then, Mattel and the Foundation expanded their joint support of children's hospitals with support for Children's Hospital Association's (CHA) with a donation of toys to every CHA member valued at almost $1 million a year. Internationally, Mattel and the Mattel Children's Foundation continue that support with children's hospitals around the world, including in China, Argentina and Sweden. This donation is part of Mattel's ongoing commitment of 2% of its pretax profit to philanthropic efforts. About Fisher-Price Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The company’s legacy of high quality toys has enhanced early childhood development for more than 82 years. Some of the Company’s best-known “classic” brands include Little People®, Power Wheels® and Imaginext®. Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs), as well as a wide array of character-based toys inspired by high quality children’s programming such as Dora the Explorer™, Mickey Mouse Clubhouse and Thomas & Friends®. The Company’s website, www.fisher-price.com, as well as its Facebook page, www.facebook.com/fisherprice provide valuable information and resources to parents and grandparents around the world. About Mattel Mattel, Inc. (NASDAQ: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®, Fisher-Price® brands, including, Little People®, Power Wheels®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the sixth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 40 countries and territories and sells products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel About Women & Children’s Hospital of Buffalo Women & Children’s Hospital of Buffalo, a Kaleida Health facility and teaching hospital for the University at Buffalo School of Medicine and Biomedical Sciences, is the regional center for comprehensive and state-of-the-art pediatric, neonatal, perinatal and obstetrical services in Western New York and beyond. For more information, please go online at www.wchob.org. Women & Children's Hospital of Buffalo is ranked by US News & World Report in its special edition of "Best Children's Hospitals". As three of the specialty areas within children's hospitals ranked nationally in this publication, Women & Children’s Hospital of Buffalo is among the best children's hospitals in Neurology/Neurosurgery and Cancer care in 2011 – 2012 and Gastroenterology in 2012 – 2013.