BOCA RATON, Fla., Feb. 4, 2013 /PRNewswire/ -- Brain Engineering Labs and Cheri Florance, Ph.D., ( www.cheriflorance.com) who helps enhance the lives and sharpen the skills of children and adults diagnosed with symptoms of Autism Spectrum, ADD, PDD, and other disorders of communication, announced today that she has hired Simply the Best Public Relations ( www.simplythebestpublicrelations.com) as her PR firm of record. Guided by her own son, who, shortly after birth, was diagnosed as deaf, autistic, and severely mentally disabled, Dr. Florance developed a program designed to help him become symptom-free. Led by her maternal instinct and her vast knowledge of brain science, she founded Brain Engineering Labs, and today Dr. Florance and her team of professionals work with families around the globe to correctly diagnose and effectively treat Maverick Minds. Florence's son is not autistic and is now a successful chemical engineer. "Our publicity will bring mass attention to the great work that Dr. Florance and Brain Engineering Labs is doing with tremendous success," states Kim Morgan, President of Simply the Best PR. "Along with the testimonials from adults and parents of children who were misdiagnosed with autism and ADD, our national campaigns will highlight the extraordinary achievements and ground-breaking work of Dr. Cheri Florance and Brain Engineer Labs." Brain Engineering Labs teaches a 5-step training program that uses the strong visual brain to repair the weak or unreliable verbal brain. In the children's program, Dr. Florance develops individualized plans that teach attention, memory, listening, speaking, reading and writing skills. The work with children starts in the home, and is subsequently transferred to school and social settings. In the adult's program, a custom-built plan that can be re-designed based on daily progress is created. Adult Brain Engineering programs help sharpen and retain brain functionality, help those who need to perform better on standardized tests and help executives perform and communicate better in the workplace.