Electronic Arts Inc. (NASDAQ:EA) announced today that it will be releasing a new, personalized and content-rich trivia game, TMi Trivia, later this spring. Making its debut exclusively on iPhone, iPad and iPod touch, the pop culture-driven trivia game will provide players with fresh content that directly targets each player’s individual interests. Designed to showcase the very latest in pop culture and current events including music, TV, movies, celebrity gossip, fashion, technology and more, TMi Trivia creates new trivia questions daily based on what’s hot on the web. EA is partnering with major media partners Variety, SPIN, Celebuzz, and Fanhattan to deliver exciting, fresh content. Additional brands and partners will be added following the worldwide launch of the game. To further personalize the game experience, TMi Trivia’s daily updated content offers players a chance to answer fun questions about themselves, their friends, and their mutual shared interests. The tailor-made content is generated by utilizing players’ iTunes and Facebook profiles to create questions exclusively about and for the player. "There are three things that make TMi Trivia revolutionary," said Jon Dean, Vice President and Executive Producer at EA All Play. "Firstly, our questions are fun because they are about topics you know and love, including music, TV, and movies. Secondly, TMi Trivia is a connected, social game, so the questions are always fresh and relevant. Finally, the game is personalized and adapted based on your interests and your friends’ interests. The more you play, the more the game gains intelligence of what you like, and it delivers content based on your past playing habits.” Up to five players can compete in asynchronous rounds, answering questions against the clock on the same subject, aiming to get the highest score. The higher the score, the more badges, achievements, and weekly jackpots can be won, all of which can be shared via Facebook Connect.