BOCA RATON, Fla., Feb. 1, 2013 /PRNewswire/ -- True2Beauty, Inc., (Pink Sheets: TRTB) (The "Company") ( www.True2Beauty.com) True2Beauty is extremely pleased to announce the pending launch of its new and exciting online retail platform, True2Bid. The site is currently slated to go live within the next 30 days, and its official launch date will be announced 5 days prior to auctions commencing. True2Bid combines the action packed entertainment of bidding in an auction, with the reward of either winning a great item at a super discount or buying the item at discount to retail. Optionally, the bidder may receive a percentage of their bids back to try another auction. The site will also feature unusual items from some of your favorite celebrities, with proceeds going to charities. Within the next few days the site will go live with a picture of the home page, this will provide everyone a pre launch preview of the look and feel of the site. "Our product selection reflects our intent to provide users a wide array of everyday and special items, at great prices. Whether you are looking for your favorite mascara or a 50" television, True2Bid has it all," states Bill Bollander, CEO. "Prior to launch, we will announce some of our high profile vendors and pending celebrity auctions," continues Mr. Bollander. The launch will be featured in numerous media sites and will go live with an auction from a well-known celebrity. True2Bid will feature a wide assortment of products for women and an array of popular electronics items for men. True2Bid offers a new and innovative way to purchase the goods you want, at prices you love. Be one of the first participants to sign up as the bidding begins, personally experiencing "The Only Risk Is Having Fun."