Key Brand Performance

Comparable net sales growth, full year 2012:
   

Comparable Net Sales Growth (1)
Power Brands   +10%
Jim Beam   +10%
Maker’s Mark   +15%
Sauza   +10%
Pinnacle   +19%*
Courvoisier   +12%
Canadian Club   +6%
Teacher’s   +1%
     
Rising Stars   +10%
Laphroaig   +15%
Knob Creek   +24%
Basil Hayden’s   +35%
Kilbeggan   +1%
Cruzan   +12%
Hornitos   -2%
EFFEN   -22%
Pucker Vodka   -5%
Skinnygirl   +19%
Sourz   +1%
     
Local Jewels   -1%
     
Value Creators   -1%
     
Total (2)   +6%

Results include ready-to-drink products

(1) Comparable net sales growth rate represents the percentage increase or decrease in reported net sales in accordance with U.S. GAAP, adjusted for certain items. A reconciliation from reported to comparable net sales growth rates, a non-GAAP measure, and the reasons why management believes these adjustments are useful are included in the attached financial tables.

(2) Total represents consolidated Beam comparable net sales (excluding excise taxes), including non-branded sales.

* Reflects seven months of performance for Pinnacle since acquisition.

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.

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