Who starts the run? Do flippers, traders and momentum players decide to pile in first? They create a little upside, something positive comes out in the media and "value" investors start buying shares. Then we have a run. Or does the "value" crowd create the momentum and the traders follow?

I'm not sure it matters, but the process interests me.

Just as I argue that long-term investors should prudently sit out near-term gains in AAPL, I would hope that most also shy away from placing bets on dead cat bounces in DELL, RSH, BBY or RIMM. Certainly there's money to be made there; however, if you make it a habit of poking in the dark like that -- placing what amounts to a hollow, uninformed bet -- you're going to end up hurt sooner or later.

-- Written by Rocco Pendola in Santa Monica, Calif.
Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

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