Along with exploring more social community projects in the future, Starbucks will continue to promote responsible business practices and production standards within its existing and prospective supply chains with the local coffee farming communities. Ultimately, Starbucks aims to leverage its global coffee leadership and share its coffee knowledge and expertise to help elevate facets of the Vietnam coffee industry, help local farmers promote responsible coffee-growing practices and develop localized high-quality arabica coffee. The company is also committed to sourcing more high quality arabica beans from Vietnam moving forward.

Starbucks currently operates more than 3,400 stores across the China and Asia Pacific region and employs more than 50,000 partners (employees) in the region.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.

About Hong Kong Maxim’s Group

Founded in 1956, Hong Kong Maxim’s Group now operates over 760 outlets in Hong Kong and China. The Group offers a diversified service comprising Chinese, Asian and European restaurants, fast food outlets, cake shops, coffee shops, Japanese chain restaurants and institutional catering, while providing a range of festive products, spanning from mooncakes, Chinese New Year puddings, rice dumplings to Chinese preserved meat. Hong Kong Maxim's Group also operates air catering services at 11 airports in China, including Beijing and Shanghai, through joint ventures.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130131006841/en/

Copyright Business Wire 2010

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